How to Create, Win, and Dominate Markets
If you’re struggling to have a robust marketing strategy that delivers, Kotler’s treasury of revelations offers hundreds of ideas for revitalizing it. Get to know the world’s best-known marketer and improve your marketing performance tomorrow.
Banker to the Poor
Banker to the poor tells the fantastic story of Muhammad Yunus, who established the Grameen Bank in Bangladesh with a mission to lend tiny sums to the poorest of the poor, whom ordinary banks shunned. The money would enable them to start small village enterprises and pull themselves out of poverty.